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Tuesday, December 23, 2014

Some innovative "Power" gift ideas

Courtesy : www.mashable.com

Battery life is the gift that can't go wrong.
We know from anecdotal evidence (and personal experience) that everyone hates phone batteries. But surveys also show that battery life is the paramount complaint people make about their smartphones. It's the biggest phone-related concern about for one in three people, and 89% of people in a British survey named battery life as an important feature when shopping for a new phone.
There are numerous forms in which extended battery life can come, depending on whom you're buying for: the frequent driver who needs a car charger, the backpacker who needs a solar charger or the airport traveler who needs a universal charger. It really can't fail — unlike your phone battery.
Check out the selection of gifts below to give battery life solutions to your loved ones this holiday season.

Monday, December 8, 2014

Kokoro Scanner Lie Detector Headset, a wearable truth-or-liar gadget by Takara Tomy

Kokoro Scanner Lie Detector Headset, a wearable truth-or-liar gadget by Takara Tomy
Written by: Japan Trends on October 9, 2014 at 9:36 am

Winter is coming, as a certain HBO series constantly reminds us. But in Japan as we can stuck into the chill of the winter, there is a bright spark part of the way through — New Year. Not only does this mean plenty of family time and traditional food, it also means lots of end-of-year parties with coworkers.

These are known as bounenkai in Japan — “forget-the-year gatherings” — and invariably involve lots of drinking and more often than not, games. And while office workers letting their hair down at such late December parties are probably not the official main target for this product, we reckon they will get some of the highest levels of satisfaction from it.

Forget the polygraph. Takara Tomy has now come up with a great gizmo for having some fun at work parties. It’s a wearable lie detector toy!




The Kokoro Scanner Lie Detector Headset will be released later this month and we are sure it will prove a big hit at parties with colleagues, students and family members.

What better a way to liven up a gathering than by testing if someone is lying or telling the truth?
How does it work? Well, the genius lies in how simple it is. No complicated wires or graphs. Just slip the headset on and answer whatever questions you are asked.

Assuming you are not a consummate actor able to control your body to perfection, the Kokoro Scanner measures fluctuations in your pulse. The logic here is that if you are telling the truth, your pulse will remain steady. If you are lying, you will be nervous and your heartbeat will increase.

The light on the top of the headset will flash green if you are telling the truth. If you get a yellow it means the headset is suspicious of your answer but not certain. If there’s a red light, then you’ve been branded a liar!


Sunday, December 7, 2014

Samsung Gear S review: an ambitious and painfully flawed smartwatch

Samsung Gear S review: an ambitious and painfully flawed smartwatch



Samsung's wearables strategy seems to be: "Throw everything at a wall and see what sticks." In a little over 12 months, the electronics giant has launched six -- yes, six -- different smartwatches, each with its own unique personality. The latest is the Samsung Gear S, and its particular claim to fame might be the most ambitious yet: It's the first Gear watch that lets you make and receive calls from your wrist, no phone required. Yep, the Gear S actually has a 3G modem inside it, along with WiFi, Bluetooth and GPS radios. It's basically a watch that's also a phone. You can even respond to emails using a tiny onscreen keyboard. But, at $350 a pop, can it replace your phone? And more importantly, would you want it to?
GALLERY|56 PHOTOS

Samsung Gear S review

Samsung

Gear S

PROS
  • Works as a standalone phone
  • Colorful AMOLED display
  • Decent battery life
  • Comes with a cradle that's also a portable charger
CONS
  • Still needs a phone for activation and loading apps
  • Limited app selection
  • Bulky design with proprietary wrist straps
  • Expensive
SUMMARY
The Samsung Gear S is a smartwatch that's also a phone. But it still needs a phone -- and a Samsung phone, at that -- to be of any use. That, combined with its bulky design, small app selection and $350 asking price, makes the Gear S difficult to recommend.

    HARDWARE

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    When I say that the Samsung Gear S is like a phone for your wrist, I don't mean just functionally -- it looks like it too. Sure, most smartwatches tend to be bulky anyway, but the Gear S takes it to another level. With a 2-inch curved AMOLED screen framed by metal sides, the Gear S looks like someone took a shrink ray to a Galaxy S5, bent it and wedged it into a plastic strap.
    The result is a monstrosity of glass and steel that looks, frankly, pretty ridiculous when strapped to my dainty wrist. The thick housing, chunky metal clasp and rubbery strap material do nothing to elevate the watch's style quotient either -- the design here is decidedly more geek than chic. It does fit under long sleeves comfortably though, so you can hide it if you find it embarrassing. There are also noticeably thick bezels above and below the display that make the screen seem much bigger than it actually is.
    Still, that's not to say the watch isn't comfortable to wear. It's certainly on the hefty side thanks to that bulky screen, but its curved shape transitions seamlessly to that plastic strap so it wraps smoothly around the wrist. Though it doesn't exactly exude the premium feel of a luxury watch, it does feel surprisingly comfortable for such a chunky device. Still, it's unfortunate the wristband is proprietary and if you want to swap out straps, you'll need to use Samsung's own offerings. Right now you can choose amongblue, black, red and white options.
    Additionally, though I've been moaning about the size of the display, that extra screen real estate does have its merits. We've complained in previous smartwatch reviews about how tough it is to navigate menus on such a tiny screen. That's not as much of an issue with the Gear S. Tapping on selections and swiping through the different widgets and apps felt smooth and intuitive, and I liked being able to see so many menu options at a glance.
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    Of course, that big display really comes in handy when you're dealing with visually dense apps like the Opera Mini browser, where an on-screen keyboard made even a 2-inch screen feel restrictive (more on this in a moment). The display's 480 x 360 resolution (300 ppi) is also pretty easy on the eyes -- text was easy to read and images generally looked bright and colorful. It's slightly less saturated than the S5, but that doesn't matter too much on such a small screen. The blacks look really black, and the dark background looks almost indistinguishable from the surrounding bezel. It does look pretty washed out in direct sunlight, but not so much that it's unreadable.
    When it's simply sitting there on your wrist, the display remains dark most of the time. The only time it lights up is when there's a notification like an incoming call. Also, thanks to the internal accelerometer, the watch face automatically comes on when you lift your wrist up to read the time -- a common feature for most smartwatches. There's also an ambient light sensor, so the screen will adjust its brightness automatically depending on the available light. If you leave it alone for a few minutes, the watch does go back to a dimmer mode before going dark again.
    Beneath the display is a physical home button along with the ambient light sensor and a UV detector, while the heart rate monitor and charging pins are on the watch's rear. Our particular Gear S runs on Sprint, so it doesn't have a nano-SIM card slot, but in GSM models, you'll find one located above the heart rate sensor. By default, a double-tap on the home button brings up S Voice, Samsung's voice-dictation service, while a long-press will bring up quick options like powering it off, restart, mute, WiFi and airplane mode.
    Bundled along with the Gear S is a portable charging cradle -- the only way you'll be able to charge it, thanks to the watch's proprietary pins. The cradle itself charges via a micro-USB cable. Having to carry this extra bit of gadgetry around annoyed me, but thankfully the dock also houses a 350mAh battery, which means it can be used as a backup charger (the watch itself only has a 300mAh battery built in). Other internal specs include an accelerometer, a gyroscope, a dual-core 1GHz processor, 512MB of RAM, 4GB of storage, Bluetooth, WiFi, GPS and, of course, that 3G modem.

    SOFTWARE

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    Just like the Gear, Gear 2 and Gear 2 Neo, the Gear S runs on Tizen, Samsung's own Linux-based operating system. If you've used any of those watches, you'll likely feel right at home with the Gear S. The navigation language is the same -- from the watch face, you swipe right for notifications, left for widgets (you get up to five), down to access quick settings like volume and brightness and up to access the full app drawer. If you're in an app, you can back out by swiping down.
    Much like those other watches, the Gear S comes preinstalled with a few apps, including Samsung's S Health, a music player, one that shows the latest news headlines, another for the weather and so forth. The Gear S's main claim to fame, however, is that it also comes with a phone dialer and an app for text messaging. The dialer app is as you would expect, consisting of a number keypad and access to recent call logs. For text messaging, you can use S Voice to dictate your messages. I found it to be pretty accurate -- it even recognized commands like punctuation marks and "all caps" for when I felt like yelling.
    But if you feel a little daring, you can also use an actual on-screen keyboard, which is also used in email and other apps that require text entry. The keyboard takes up a huge chunk of the watch's screen real estate, leaving only a sliver of space at the top to see what you've typed. You can enter in text via the usual hunt-and-peck method or via dragging lines through letters à la Swype. Surprisingly, I found this to be mostly accurate, especially with the Swype technique. Pecking is a little bit more hit-or-miss, with the autocorrect not always guessing my words correctly. In practice, however, I found typing on a watch far too tedious for anything longer than just a quick reply. You can't see all of what you've typed at a glance, and constantly having to backtrack and correct words is a pain. I'd choose S Voice over typing any day.
    As for loading new apps, well, you'll have to pair the watch to a compatible Samsung smartphone and download the Gear Manager app in order to do that. The Gear Manager app is largely unchanged from when we last reviewed the previous Gear watches. Once connected, you can not only use it to add and remove apps, but also customize the watch's wallpaper and watch face. You'll also have to use Gear Manager in order to transfer media files like images or audio, and sync up your fitness data to the phone's S Health app.

    IN USE

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    Hold on, you're saying. Isn't the Gear S also a standalone phone with its own phone number? Why do I need to pair it with a phone in order to get apps onto it? Isn't the whole point of having a phone built into a watch so that you don't need to connect it to a phone?
    Well, if you asked these questions, then you've stumbled onto exactly the main problem I have with the Gear S. Not only do you need to pair it with a compatible Samsung phone in order to load apps onto it, but you also need to do so in order to start using the Gear S at all. That's right: When you initially start up the Gear S, the first thing it'll ask you to do is connect it to a Samsung phone with the Gear Manager app installed. The most you can do with the watch before then is make an emergency call. That, to me, defeats the purpose of the Gear S almost entirely. I might as well have spent a little less and bought a regular ol' smartwatch -- or perhaps another phone -- instead.
    That said, after you've taken the effort to pair the Gear S, you would have then "unlocked" the watch's phone properties. At last, you're able to completely divorce it from the phone if you so choose. As I mentioned above, the watch has its own phone number. When connected via Bluetooth to a phone, the Gear S will automatically make and receive calls using the phone's number instead. It's admittedly a little odd to have devices with two different phone numbers like this, but you can enable call forwarding so that all calls made to your phone's number will redirect to the watch with or without that Bluetooth connection.
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    So, what's it like to make calls? This might sound like a cliché, but I liken it to those Dick Tracy shows of yore -- I simply held my watch up to my face and talked into it. It feels a little goofy holding my wrist to my mouth like that and I can't see myself doing it too often, but it does work. Callers had no problems hearing me, and the audio quality from the watch itself is pretty good. I didn't have to hold the watch too close to my mouth when indoors for them to hear me loud and clear -- about chest-level height was fine -- but I did have to bring it closer to my lips when I was outside on a busy city sidewalk. The speaker is certainly loud enough to hear in a quiet room, but it's also got enough volume for me to hear callers when I'm outside. If you want, you can also pair the watch with a Bluetooth headset and use that instead.
    I should also note here that if you do want to use the Gear S as a phone, you'll have to pay an additional monthly fee on top of your regular phone bill. Both Verizon and T-Mobile charge $5 per month while AT&T and Sprint wants $10 a month. If you're getting your Gear S through Sprint and your plan has 20GB data or more, then the carrier willwaive that fee through December 2015.
    As for the Gear S' fitness features, well, they're sadly rather unreliable. The S Health app comes packed with five different features: a pedometer, an exercise feature that tracks your heart rate and location when you go for a run (or a walk, a bike ride, or a hike), a standalone heart rate monitor, a sleep tracker and a tool that tells you what the UV index is when you're in the great outdoors. When it works, it works well enough -- the pedometer counted my steps just fine and the heart rate monitor showed me beats-per-minute numbers that seemed on par with other fitness gadgets (I compared it with a Withings scale and the S Health app on the phone). However, there were times when the app just failed to respond. The heart rate sensor in particular sometimes doesn't work at all, stating that it's unable to find any measurement, even after I sat perfectly "still and quiet" as per instructions. I often had to restart the Gear S to have it all working smoothly again.
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    There still isn't much in the way of apps from Samsung's own Gear Store either. There's no dedicated Gmail application, for example, and no Facebook or Twitter either. Of course, when you're connected to the phone, you're able to get notifications from those apps on the watch. But if you want to use the Gear S on its own, you're out of luck. I did find a few decent apps that I liked -- the calculator is a must-have and lets me pretend the Gear S is a retro calculator watch. The preinstalled Navigator app (which is essentially Nokia's Here maps rejiggered for the watch) is really handy for turn-by-turn walking directions, and though surfing the web on the tiny Opera Mini browser is a little ridiculous, the watch's screen does work well for reading short news stories while on the go.
    Last, but certainly not least: Let's address the question of battery life. From my two weeks using the device, the Gear S seems to last a little less than two days with light to moderate use. That means using it mostly as a watch, with notifications turned on. When I taxed it a little more by making constant phone calls and using the navigation app a couple of times, it lasted about a day and a half before needing a charge. Under really heavy use -- accessing email, browsing the web, testing the exercise app and using the navigation app to walk around town -- the Gear S lasted about a day before needing a charge. To extend it even longer between charges, you can choose to toggle a power-saving mode, which only leaves the basic time-telling and phone functions.

    THE COMPETITION

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    Even though the smartwatch field is relatively young, the Gear S already has plenty of competition. There are Android Wear watches like the Moto 360, the LG G Watch R and Samsung's own Gear Live. All of the Android Wear devices on the market today are cheaper than the Gear S, and some, like the Moto 360 and the G Watch R, are more stylish too. There's also something to be said for the Android Wear ecosystem and its support for a wider variety of apps than Samsung's own Galaxy. Still, the Gear S does let you leave your phone at home when going out on a jog, and its battery life compares favorably to other smartwatches. Most Android Wear watches, for example, last about a day between charges, though the recent LG G Watch R broke the mold by stretching it out to two.
    As for watches that are also phones, well, there aren't that many to choose from, but the Gear S does face some competition from upstarts like the Neptune Pine. Unlike the Gear S, the Pine really is like an Android smartphone shrunk down into watch form. It has a hefty 1.2GHz Snapdragon S4 processor in it; plus the internal storage starts at 16GB for only $349 (you can get it for around $300 from Amazon). That's definitely a lot more palatable than the Gear S' paltry 4GB and $350 price tag. And, of course, the Pine doesn't actually need a smartphone to get started making calls at all. All that power does come at a cost though, as the Pine only has enough battery life to last through a single day.

    WRAP-UP

    The Samsung Gear S is a device that doesn't make a whole lot of sense. Sure, it's great that it can act as a standalone smartwatch and doesn't need a phone to make or receive calls. Except, well, it does. Not only does the Gear S need to be paired with a phone to be activated, but that's also the only way to install or remove apps and the only way to get notifications from services like Gmail and Twitter. Certainly, the Gear S works well enough if you don't mind its chunky size, small app selection and occasionally buggy software, but $350 is just too much to pay for a smartwatch with this many shortcomings.

    Wednesday, January 22, 2014

    Carrier aggregation in LTE developed by SK Telecom

    http://www.telecoms.com/215472/sk-telecom-develops-lte-a-tri-band-carrier-aggregation-technology/?utm_source=rss&utm_medium=rss&utm_campaign=sk-telecom-develops-lte-a-tri-band-carrier-aggregation-technology

    SK Telecom said it has successfully developed LTE-Advanced tri-band carrier aggregation technology
    SK Telecom said it has successfully developed LTE-Advanced tri-band carrier aggregation technology
    As promised at the end of last year, LTE pioneer SK Telecom has successfully developed LTE-Advanced tri-band carrier aggregation technology, to ease network congestion in built up areas in South Korea.
    SK Telecom has spectrum holdings in the 800MHz and 1800MHz bands and said that it has developed technology that can combine three blocks of spectrum – 20MHz, 10MHz and 10MHz – across these bands to support speeds of up to 300Mbps. The operator plans to demonstrate the technology running at speeds of 450Mbps using three 20MHz blocks at this year’s Mobile World Congress in Barcelona.
    Capable chipset and devices are expected to become commercialised at the end of 2014.
    “[SK Telecom] is not trying to sell these speeds to the end user, it’s not an obsession with network speeds,” explained research firm Ovum’s practice leader of Industry, Communications & Broadband Practice Steven Hartley.
    “In Korea the big issue is congestion on the network. By doing something like this, rather than having three smaller pipes you have one big pipe; it’s a way of getting the “water” to flow through it. It will boost capacity per cell site. In areas such as a crossroads in Seoul where many people might be streaming video, it will be able to serve more users.”
    SK Telecom acquired additional bandwidth at the end of August 2013 and used it to launch an enhanced LTE service, which should cover the nation by July 2014. All LTE-Advanced devices that support 1.8 GHz will benefit from improved speeds of without having to pay any extra fees.
    In order for consumers to use the technology, they will need to use tri-band smartphones. Hartley said that smartphone chipsets are improving and that with SK Telecom developing its technology, he expects South Korean handset makers Samsung and LG to step up their production of tri-band smartphones.
    Both manufacturers have already produced handsets that support US operator Sprint’s own tri-band service, Sprint Spark. The devices support active hand-off mode between 800MHz, 1.9GHz and 2.5GHz, according to Sprint. The service offers speeds of 50Mbps to 60Mbps to users, and said that there is potential to increase those speeds over time. Sprint Spark is available in 11 US markets and Sprint plans to deploy it in around 100 US cities over the next three years.

    Tuesday, October 1, 2013

    iDoorCam WiFi Doorbell

    I found this iDoorCam very innovative in the way it is conceptualized and built. The build quality looks premium. It is a WiFi enabled smart doorbell that allows you to answer your door no matter where you are or what you’re doing. The device has a video camera, microphone and a speaker that allows you to see, hear and speak to your visitor. 



    How It Works

    When a visitor comes to your door, they’ll press the button on the front of the device, just like your current door bell. This prompts an alert on your mobile device and you can accept or decline the call. If you accept, you’ll see a video feed on your screen and you can see, hear and speak to your visitor. At the same time, your visitor will hear you through the speaker on the iDoorCam device. You can receive the feed on your mobile devices over WiFi, 3G, 4G and LTE.

    You will also be able to hear your normal doorbell chime and you’ll have the option to disable the home chime and/or the mobile alerts.


    The major hardware components

    a) IR Camera 
    b) Mic and Speaker
    c) Push button with an LED indicator
    d) Motion sensor
    e) WiFi Module

    The App

    Always keep an eye on your door with the free iDoorCam app. You can see, hear and speak to the person at your door from anywhere you have wi-fi or cellular signal.

    When a visitor presses the button, you will receive a push notification to all your devices on the account for that camera. Answer the call or decline if you don't want to speak to them... it's up to you.




    Their special pre-launch price is $169.95. Expected to retail for $189.95. Shipping in US is free, international shipping is $35. All local duties and taxes will be extra on you. The expected shipping date as per their website is Nov'13.


    Thursday, September 26, 2013

    Exclusive Teardown: Apple iPhone 5s and 5c [Courtesy : IHS Electronics & Media]

    Further to my earlier post about the new iPhone 5S and 5C review, I found this article from IHS. It is extremely interesting if you understand the hardware design of a phone.

    ------------------------------------------------------------------------------------------------------------
    Exclusive Teardown: Apple iPhone 5s and 5c
    Courtesy : IHS Electronics & Media

    Electronics360 Managing Editor Dylan McGrath sat down with Andrew Rassweiler, senior director of Teardown Analysis and Cost Benchmarking Service at IHS Electronics & Media, on Monday, September 23, to discuss what's inside the iPhone 5s and 5c that Apple Inc. released on Friday, September 20. The discussion covered what's new - and what's not - in the new handsets as well as the cost drivers.

    What follows are the preliminary teardown results of both handsets conducted by the IHS Teardown Analysis and Cost Benchmarking Service team with IHS analyst commentary. First up is the Apple iPhone 5s.

    Groundbreaking iPhone 5s Carries $199 BOM and Manufacturing Cost
    Apple’s Inc.’s new flagship product—the iPhone 5s—features some cutting-edge components that represent pioneering achievements for the smartphone market while maintaining a nearly identical cost compared to Apple's iPhone 5.

    The photos below show the Apple iPhone 5s 16 GB model A1533 before the teardown and an exploded view of what's inside. Photos courtesy of IHS.






    The low-end version of the iPhone 5s with 16 gigabytes (GB) of NAND flash memory has a bill of materials (BOM) of $191, according to the preliminary results of a physical dissection of the device conducted by the Teardown Analysis Service of IHS Electronics & Media. When the $8 manufacturing expense is added in, the cost rises to $199. The compares to a $197 total cost for the original iPhone 5, based on the completed IHS teardown analysis from one year ago.

    “The iPhone 5s features a 64-bit apps processor, low-power Double Data Rate 3 (LPDDR3) DRAM, and a novel fingerprint sensor—features that have never before been seen in a smartphone,” said Andrew Rassweiler, senior director, cost benchmarking services for IHS. “In addition, it is very interesting to see that Apple continues to collaborate closely with suppliers to develop unique radio frequency (RF) solutions that give Apple a competitive edge.”

    The photos below show the top and bottom of the main printed circuit board inside the Apple iPhone 5s. Photos courtesy of IHS.






    The table below presents the preliminary BOM and manufacturing cost based on a physical dissection of the iPhone 5s conducted by the IHS Teardown Analysis Service. Note that the teardown assessment is preliminary in nature, accounts only for hardware and manufacturing costs and does not include other expenses such as software, licensing, royalties or other expenditures.




    iPhone turns 64
    Although other smartphones have included 64-bit graphics processors, the 5s is the first model with a 64-bit applications processor, an innovation that has major implications for the iPhone and for Apple’s other product lines.

    “The move to the 64-bit apps processor is largely driven by the need for greater computational power to ensure that the smartphone’s fingerprint sensor works quickly and seamlessly,” said Wayne Lam, senior analyst for wireless communications at IHS. “The processor also boosts the performance of the iPhone 5s’s camera, allowing 120 frame-per-second (FPS) video and 10 FPS photo capture. This design change will likely set the stage for 64-bit processors to be used in upcoming Apple products, including new models of the iPad, the Apple TV and even MacBook Air PCs.”

    The 64-bit processor is part of the Apple-designed A7 apps processor, based on a core from ARM Holdings plc. The new 64-bit processor core is called “Cyclone,” as opposed to the 32-bit version used in the iPhone 5 and 5c, known as “Swift.”

    Despite the well-publicized feud between the companies, Samsung is the manufacturer of Apple’s A7. This likely is because Samsung has a license to ARM's 64-bit core.

    The A7 used in the iPhone 5s costs $19—significantly higher than the A6 used in the original iPhone 5 and 5c, which currently carries a cost of $13.

    Precious memories
    In parallel with the upgrade to 64-bit computing, Apple has updated the memory of iPhone 5s to LPDDR3, marking the first time that the IHS Teardown Analysis Service has identified this advanced type of DRAM in an electronic product. Apple probably used this high-speed, cutting-edge memory—as opposed to the LPDDR2 employed in the original iPhone 5 and 5c—to support the fast processing speeds of the A7.

    Such performance comes at a price. The 1 GB of LPDDR3 costs $11.00, up from $9.50 for the same quantity of LPDDR2 in the 5c.

    Printing money
    The addition of the fingerprint scanner also represents an increased hardware cost for the 5s. The user-interface segment of the 5s, which includes the fingerprint scanner, costs $15. This compares to just $8 for the user interface for the 5c, which has no fingerprint scanner.

    Battle of the bands
    Another major difference between the iPhone 5s and the original iPhone 5 lies in the RF transceiver, which has been updated to support more 4G Long Term Evolution (LTE) bands. Like the iPhone 5c, the 5s uses Qualcomm’s WTR1605L RF Transceiver, which supports up to seven simultaneous LTE connections during operations. The original iPhone 5 utilizes the older RTR8600L RF transceiver, also from Qualcomm, which supported only five active LTE bands.

    Design Stasis
    One of the biggest-ticket items in the iPhone 5s gets no change: the display and touch-screen subsystem. Maintaining the same specification and the same suppliers for the panels as the iPhone 5 has helped Apple hold the line on its hardware costs for the 5s. Japan Display Inc., LG Display and Sharp have been the main display suppliers for the iPhone 5 for more than a year, allowing Apple to provide them the opportunity to enhance their manufacturing yields and efficiencies. NAND flash has also not made any significant advances with the 5s, and the amount of the memory content in the phone remains the same.

    Higher prices for higher-end phones
    The combined BOM and manufacturing cost for the midrange iPhone 5s with 32 GB of NAND flash is estimated at $208. The 64-GB model’s cost totals $218.

    Apple Continues Familiar Design and Pricing Strategy with iPhone 5c
    Far from the major departure that many had expected, the iPhone 5c turned out to follow Apple Inc.’s familiar formula, combining premium pricing with a hardware design almost completely identical to the original iPhone 5, according to preliminary results from the Teardown Analysis Service of IHS Electronics & Media.

    The photos below show the Apple iPhone 5c 16 GB model A1532 before the teardown and an exploded view of what's inside. Photos courtesy of IHS.





    The low-end model of Apple’s iPhone 5c with 16 gigabytes (GB) of NAND flash memory carries a bill of materials (BOM) of $166, based on a physical dissection of the production. The cost rises to $173 when the $7 manufacturing expense is added in. The 32-GB model carries a combined cost of $183.

    While this is considerably less than the $197 BOM and manufacturing cost for the original 16-GB iPhone 5 based on the final results of the IHS teardown conducted one year ago, it’s still on the high end for a smartphone. To attain the cost and pricing required to merit low-end pricing of $400, while maintaining Apple’s customary high hardware margin, the combined BOM and manufacturing expense for the iPhone 5c would have had to amount to about $130.

    “Many expected Apple to take an affordable strategy with the iPhone 5c, producing a lower-cost smartphone that would be priced at around $400 in order to address developing markets, such as China,” said Wayne Lam, senior analyst for wireless communications at IHS. “However, the reality of the iPhone 5c is completely different, with Apple offering a phone with a $173 BOM and manufacturing cost, and a $549 price tag—without subsidies. Once again, Apple has stuck to its old tried-and-true formula of optimizing its iPhone hardware gross margins to attain maximum profitability.”

    The table below presents the preliminary BOM based on a physical dissection of the iPhone 5c conducted by the IHS Teardown Analysis Service. Note that the teardown assessment is preliminary in nature, accounts only for hardware and manufacturing costs and does not include other expenses such as software, licensing, royalties or other expenditures.




    Just one word: plastic

    Just as Apple’s pricing strategy for the 5c is familiar, so are the phone’s electronic content and design.

    “The iPhone 5c is basically an iPhone 5 in a plastic disguise,” said Andrew Rassweiler, senior director, cost benchmarking services for IHS. “Just as in the original iPhone 5, the 5c uses an Apple A6 processor, a 4-inch retina display, and low-power Double Data Rate 2 (DDR2) DRAM—among other commonalities. Because of this, the iPhone 5c benefits from the normal cost reductions that typically occur for electronic devices during the period of a year. The combination of the design and component reuse—and the plastic enclosure—has allowed Apple to offer a less expensive version of the iPhone, although it’s still not cheap enough to be a true low-cost smartphone.”

    The photos below show the top and bottom of the main printed circuit board inside the Apple iPhone 5c. Photos courtesy of IHS.






    Display decline
    The display module in the 5c carries a cost of $41, down 7 percent from $44 one year ago.
    “Maintaining the same specification and the same suppliers for the panels as the iPhone 5 has helped Apple hold the line on its display costs for the 5s,” said Vinita Jakhanwal, director of mobile and emerging displays and technology at IHS. “Japan Display Inc., LG Display and Sharp have been the main display suppliers for the iPhone 5 for more than a year, allowing Apple to provide them the opportunity to enhance their manufacturing yields and efficiencies.”

    Getting the bands back together
    The biggest difference between the iPhone 5c and the original iPhone 5 lies in the radio frequency (RF) transceiver, which has been updated to support more 4G Long Term Evolution (LTE) bands. The 5c uses Qualcomm’s WTR1605L RF transceiver, which supports up to seven simultaneous LTE connections during operations. The iPhone 5 used the older RTR8600L RF transceiver, also from Qualcomm, that supported only up to five active LTE bands.