Further to my earlier post about the new iPhone 5S and 5C review, I found this article from IHS. It is extremely interesting if you understand the hardware design of a phone.
------------------------------------------------------------------------------------------------------------
Exclusive Teardown: Apple iPhone 5s and 5c
Courtesy : IHS Electronics & Media
Electronics360 Managing Editor Dylan McGrath sat down with Andrew Rassweiler, senior director of Teardown Analysis and Cost Benchmarking Service at IHS Electronics & Media, on Monday, September 23, to discuss what's inside the iPhone 5s and 5c that Apple Inc. released on Friday, September 20. The discussion covered what's new - and what's not - in the new handsets as well as the cost drivers.
What follows are the preliminary teardown results of both handsets conducted by the IHS Teardown Analysis and Cost Benchmarking Service team with IHS analyst commentary. First up is the Apple iPhone 5s.
Groundbreaking iPhone 5s Carries $199 BOM and Manufacturing Cost
Apple’s Inc.’s new flagship product—the iPhone 5s—features some cutting-edge components that represent pioneering achievements for the smartphone market while maintaining a nearly identical cost compared to Apple's iPhone 5.
The photos below show the Apple iPhone 5s 16 GB model A1533 before the teardown and an exploded view of what's inside. Photos courtesy of IHS.
The low-end version of the iPhone 5s with 16 gigabytes (GB) of NAND flash memory has a bill of materials (BOM) of $191, according to the preliminary results of a physical dissection of the device conducted by the Teardown Analysis Service of IHS Electronics & Media. When the $8 manufacturing expense is added in, the cost rises to $199. The compares to a $197 total cost for the original iPhone 5, based on the completed IHS teardown analysis from one year ago.
“The iPhone 5s features a 64-bit apps processor, low-power Double Data Rate 3 (LPDDR3) DRAM, and a novel fingerprint sensor—features that have never before been seen in a smartphone,” said Andrew Rassweiler, senior director, cost benchmarking services for IHS. “In addition, it is very interesting to see that Apple continues to collaborate closely with suppliers to develop unique radio frequency (RF) solutions that give Apple a competitive edge.”
The photos below show the top and bottom of the main printed circuit board inside the Apple iPhone 5s. Photos courtesy of IHS.
The table below presents the preliminary BOM and manufacturing cost based on a physical dissection of the iPhone 5s conducted by the IHS Teardown Analysis Service. Note that the teardown assessment is preliminary in nature, accounts only for hardware and manufacturing costs and does not include other expenses such as software, licensing, royalties or other expenditures.
iPhone turns 64
Although other smartphones have included 64-bit graphics processors, the 5s is the first model with a 64-bit applications processor, an innovation that has major implications for the iPhone and for Apple’s other product lines.
“The move to the 64-bit apps processor is largely driven by the need for greater computational power to ensure that the smartphone’s fingerprint sensor works quickly and seamlessly,” said Wayne Lam, senior analyst for wireless communications at IHS. “The processor also boosts the performance of the iPhone 5s’s camera, allowing 120 frame-per-second (FPS) video and 10 FPS photo capture. This design change will likely set the stage for 64-bit processors to be used in upcoming Apple products, including new models of the iPad, the Apple TV and even MacBook Air PCs.”
The 64-bit processor is part of the Apple-designed A7 apps processor, based on a core from ARM Holdings plc. The new 64-bit processor core is called “Cyclone,” as opposed to the 32-bit version used in the iPhone 5 and 5c, known as “Swift.”
Despite the well-publicized feud between the companies, Samsung is the manufacturer of Apple’s A7. This likely is because Samsung has a license to ARM's 64-bit core.
The A7 used in the iPhone 5s costs $19—significantly higher than the A6 used in the original iPhone 5 and 5c, which currently carries a cost of $13.
Precious memories
In parallel with the upgrade to 64-bit computing, Apple has updated the memory of iPhone 5s to LPDDR3, marking the first time that the IHS Teardown Analysis Service has identified this advanced type of DRAM in an electronic product. Apple probably used this high-speed, cutting-edge memory—as opposed to the LPDDR2 employed in the original iPhone 5 and 5c—to support the fast processing speeds of the A7.
Such performance comes at a price. The 1 GB of LPDDR3 costs $11.00, up from $9.50 for the same quantity of LPDDR2 in the 5c.
Printing money
The addition of the fingerprint scanner also represents an increased hardware cost for the 5s. The user-interface segment of the 5s, which includes the fingerprint scanner, costs $15. This compares to just $8 for the user interface for the 5c, which has no fingerprint scanner.
Battle of the bands
Another major difference between the iPhone 5s and the original iPhone 5 lies in the RF transceiver, which has been updated to support more 4G Long Term Evolution (LTE) bands. Like the iPhone 5c, the 5s uses Qualcomm’s WTR1605L RF Transceiver, which supports up to seven simultaneous LTE connections during operations. The original iPhone 5 utilizes the older RTR8600L RF transceiver, also from Qualcomm, which supported only five active LTE bands.
Design Stasis
One of the biggest-ticket items in the iPhone 5s gets no change: the display and touch-screen subsystem. Maintaining the same specification and the same suppliers for the panels as the iPhone 5 has helped Apple hold the line on its hardware costs for the 5s. Japan Display Inc., LG Display and Sharp have been the main display suppliers for the iPhone 5 for more than a year, allowing Apple to provide them the opportunity to enhance their manufacturing yields and efficiencies. NAND flash has also not made any significant advances with the 5s, and the amount of the memory content in the phone remains the same.
Higher prices for higher-end phones
The combined BOM and manufacturing cost for the midrange iPhone 5s with 32 GB of NAND flash is estimated at $208. The 64-GB model’s cost totals $218.
Apple Continues Familiar Design and Pricing Strategy with iPhone 5c
Far from the major departure that many had expected, the iPhone 5c turned out to follow Apple Inc.’s familiar formula, combining premium pricing with a hardware design almost completely identical to the original iPhone 5, according to preliminary results from the Teardown Analysis Service of IHS Electronics & Media.
The photos below show the Apple iPhone 5c 16 GB model A1532 before the teardown and an exploded view of what's inside. Photos courtesy of IHS.
The low-end model of Apple’s iPhone 5c with 16 gigabytes (GB) of NAND flash memory carries a bill of materials (BOM) of $166, based on a physical dissection of the production. The cost rises to $173 when the $7 manufacturing expense is added in. The 32-GB model carries a combined cost of $183.
While this is considerably less than the $197 BOM and manufacturing cost for the original 16-GB iPhone 5 based on the final results of the IHS teardown conducted one year ago, it’s still on the high end for a smartphone. To attain the cost and pricing required to merit low-end pricing of $400, while maintaining Apple’s customary high hardware margin, the combined BOM and manufacturing expense for the iPhone 5c would have had to amount to about $130.
“Many expected Apple to take an affordable strategy with the iPhone 5c, producing a lower-cost smartphone that would be priced at around $400 in order to address developing markets, such as China,” said Wayne Lam, senior analyst for wireless communications at IHS. “However, the reality of the iPhone 5c is completely different, with Apple offering a phone with a $173 BOM and manufacturing cost, and a $549 price tag—without subsidies. Once again, Apple has stuck to its old tried-and-true formula of optimizing its iPhone hardware gross margins to attain maximum profitability.”
The table below presents the preliminary BOM based on a physical dissection of the iPhone 5c conducted by the IHS Teardown Analysis Service. Note that the teardown assessment is preliminary in nature, accounts only for hardware and manufacturing costs and does not include other expenses such as software, licensing, royalties or other expenditures.
Just one word: plastic
Just as Apple’s pricing strategy for the 5c is familiar, so are the phone’s electronic content and design.
“The iPhone 5c is basically an iPhone 5 in a plastic disguise,” said Andrew Rassweiler, senior director, cost benchmarking services for IHS. “Just as in the original iPhone 5, the 5c uses an Apple A6 processor, a 4-inch retina display, and low-power Double Data Rate 2 (DDR2) DRAM—among other commonalities. Because of this, the iPhone 5c benefits from the normal cost reductions that typically occur for electronic devices during the period of a year. The combination of the design and component reuse—and the plastic enclosure—has allowed Apple to offer a less expensive version of the iPhone, although it’s still not cheap enough to be a true low-cost smartphone.”
The photos below show the top and bottom of the main printed circuit board inside the Apple iPhone 5c. Photos courtesy of IHS.
Display decline
The display module in the 5c carries a cost of $41, down 7 percent from $44 one year ago.
“Maintaining the same specification and the same suppliers for the panels as the iPhone 5 has helped Apple hold the line on its display costs for the 5s,” said Vinita Jakhanwal, director of mobile and emerging displays and technology at IHS. “Japan Display Inc., LG Display and Sharp have been the main display suppliers for the iPhone 5 for more than a year, allowing Apple to provide them the opportunity to enhance their manufacturing yields and efficiencies.”
Getting the bands back together
The biggest difference between the iPhone 5c and the original iPhone 5 lies in the radio frequency (RF) transceiver, which has been updated to support more 4G Long Term Evolution (LTE) bands. The 5c uses Qualcomm’s WTR1605L RF transceiver, which supports up to seven simultaneous LTE connections during operations. The iPhone 5 used the older RTR8600L RF transceiver, also from Qualcomm, that supported only up to five active LTE bands.
------------------------------------------------------------------------------------------------------------
Exclusive Teardown: Apple iPhone 5s and 5c
Courtesy : IHS Electronics & Media
Electronics360 Managing Editor Dylan McGrath sat down with Andrew Rassweiler, senior director of Teardown Analysis and Cost Benchmarking Service at IHS Electronics & Media, on Monday, September 23, to discuss what's inside the iPhone 5s and 5c that Apple Inc. released on Friday, September 20. The discussion covered what's new - and what's not - in the new handsets as well as the cost drivers.
What follows are the preliminary teardown results of both handsets conducted by the IHS Teardown Analysis and Cost Benchmarking Service team with IHS analyst commentary. First up is the Apple iPhone 5s.
Groundbreaking iPhone 5s Carries $199 BOM and Manufacturing Cost
Apple’s Inc.’s new flagship product—the iPhone 5s—features some cutting-edge components that represent pioneering achievements for the smartphone market while maintaining a nearly identical cost compared to Apple's iPhone 5.
The photos below show the Apple iPhone 5s 16 GB model A1533 before the teardown and an exploded view of what's inside. Photos courtesy of IHS.
The low-end version of the iPhone 5s with 16 gigabytes (GB) of NAND flash memory has a bill of materials (BOM) of $191, according to the preliminary results of a physical dissection of the device conducted by the Teardown Analysis Service of IHS Electronics & Media. When the $8 manufacturing expense is added in, the cost rises to $199. The compares to a $197 total cost for the original iPhone 5, based on the completed IHS teardown analysis from one year ago.
“The iPhone 5s features a 64-bit apps processor, low-power Double Data Rate 3 (LPDDR3) DRAM, and a novel fingerprint sensor—features that have never before been seen in a smartphone,” said Andrew Rassweiler, senior director, cost benchmarking services for IHS. “In addition, it is very interesting to see that Apple continues to collaborate closely with suppliers to develop unique radio frequency (RF) solutions that give Apple a competitive edge.”
The photos below show the top and bottom of the main printed circuit board inside the Apple iPhone 5s. Photos courtesy of IHS.
iPhone turns 64
Although other smartphones have included 64-bit graphics processors, the 5s is the first model with a 64-bit applications processor, an innovation that has major implications for the iPhone and for Apple’s other product lines.
“The move to the 64-bit apps processor is largely driven by the need for greater computational power to ensure that the smartphone’s fingerprint sensor works quickly and seamlessly,” said Wayne Lam, senior analyst for wireless communications at IHS. “The processor also boosts the performance of the iPhone 5s’s camera, allowing 120 frame-per-second (FPS) video and 10 FPS photo capture. This design change will likely set the stage for 64-bit processors to be used in upcoming Apple products, including new models of the iPad, the Apple TV and even MacBook Air PCs.”
The 64-bit processor is part of the Apple-designed A7 apps processor, based on a core from ARM Holdings plc. The new 64-bit processor core is called “Cyclone,” as opposed to the 32-bit version used in the iPhone 5 and 5c, known as “Swift.”
Despite the well-publicized feud between the companies, Samsung is the manufacturer of Apple’s A7. This likely is because Samsung has a license to ARM's 64-bit core.
The A7 used in the iPhone 5s costs $19—significantly higher than the A6 used in the original iPhone 5 and 5c, which currently carries a cost of $13.
Precious memories
In parallel with the upgrade to 64-bit computing, Apple has updated the memory of iPhone 5s to LPDDR3, marking the first time that the IHS Teardown Analysis Service has identified this advanced type of DRAM in an electronic product. Apple probably used this high-speed, cutting-edge memory—as opposed to the LPDDR2 employed in the original iPhone 5 and 5c—to support the fast processing speeds of the A7.
Such performance comes at a price. The 1 GB of LPDDR3 costs $11.00, up from $9.50 for the same quantity of LPDDR2 in the 5c.
Printing money
The addition of the fingerprint scanner also represents an increased hardware cost for the 5s. The user-interface segment of the 5s, which includes the fingerprint scanner, costs $15. This compares to just $8 for the user interface for the 5c, which has no fingerprint scanner.
Battle of the bands
Another major difference between the iPhone 5s and the original iPhone 5 lies in the RF transceiver, which has been updated to support more 4G Long Term Evolution (LTE) bands. Like the iPhone 5c, the 5s uses Qualcomm’s WTR1605L RF Transceiver, which supports up to seven simultaneous LTE connections during operations. The original iPhone 5 utilizes the older RTR8600L RF transceiver, also from Qualcomm, which supported only five active LTE bands.
Design Stasis
One of the biggest-ticket items in the iPhone 5s gets no change: the display and touch-screen subsystem. Maintaining the same specification and the same suppliers for the panels as the iPhone 5 has helped Apple hold the line on its hardware costs for the 5s. Japan Display Inc., LG Display and Sharp have been the main display suppliers for the iPhone 5 for more than a year, allowing Apple to provide them the opportunity to enhance their manufacturing yields and efficiencies. NAND flash has also not made any significant advances with the 5s, and the amount of the memory content in the phone remains the same.
Higher prices for higher-end phones
The combined BOM and manufacturing cost for the midrange iPhone 5s with 32 GB of NAND flash is estimated at $208. The 64-GB model’s cost totals $218.
Apple Continues Familiar Design and Pricing Strategy with iPhone 5c
Far from the major departure that many had expected, the iPhone 5c turned out to follow Apple Inc.’s familiar formula, combining premium pricing with a hardware design almost completely identical to the original iPhone 5, according to preliminary results from the Teardown Analysis Service of IHS Electronics & Media.
The photos below show the Apple iPhone 5c 16 GB model A1532 before the teardown and an exploded view of what's inside. Photos courtesy of IHS.
The low-end model of Apple’s iPhone 5c with 16 gigabytes (GB) of NAND flash memory carries a bill of materials (BOM) of $166, based on a physical dissection of the production. The cost rises to $173 when the $7 manufacturing expense is added in. The 32-GB model carries a combined cost of $183.
While this is considerably less than the $197 BOM and manufacturing cost for the original 16-GB iPhone 5 based on the final results of the IHS teardown conducted one year ago, it’s still on the high end for a smartphone. To attain the cost and pricing required to merit low-end pricing of $400, while maintaining Apple’s customary high hardware margin, the combined BOM and manufacturing expense for the iPhone 5c would have had to amount to about $130.
“Many expected Apple to take an affordable strategy with the iPhone 5c, producing a lower-cost smartphone that would be priced at around $400 in order to address developing markets, such as China,” said Wayne Lam, senior analyst for wireless communications at IHS. “However, the reality of the iPhone 5c is completely different, with Apple offering a phone with a $173 BOM and manufacturing cost, and a $549 price tag—without subsidies. Once again, Apple has stuck to its old tried-and-true formula of optimizing its iPhone hardware gross margins to attain maximum profitability.”
The table below presents the preliminary BOM based on a physical dissection of the iPhone 5c conducted by the IHS Teardown Analysis Service. Note that the teardown assessment is preliminary in nature, accounts only for hardware and manufacturing costs and does not include other expenses such as software, licensing, royalties or other expenditures.
Just one word: plastic
Just as Apple’s pricing strategy for the 5c is familiar, so are the phone’s electronic content and design.
“The iPhone 5c is basically an iPhone 5 in a plastic disguise,” said Andrew Rassweiler, senior director, cost benchmarking services for IHS. “Just as in the original iPhone 5, the 5c uses an Apple A6 processor, a 4-inch retina display, and low-power Double Data Rate 2 (DDR2) DRAM—among other commonalities. Because of this, the iPhone 5c benefits from the normal cost reductions that typically occur for electronic devices during the period of a year. The combination of the design and component reuse—and the plastic enclosure—has allowed Apple to offer a less expensive version of the iPhone, although it’s still not cheap enough to be a true low-cost smartphone.”
The photos below show the top and bottom of the main printed circuit board inside the Apple iPhone 5c. Photos courtesy of IHS.
Display decline
The display module in the 5c carries a cost of $41, down 7 percent from $44 one year ago.
“Maintaining the same specification and the same suppliers for the panels as the iPhone 5 has helped Apple hold the line on its display costs for the 5s,” said Vinita Jakhanwal, director of mobile and emerging displays and technology at IHS. “Japan Display Inc., LG Display and Sharp have been the main display suppliers for the iPhone 5 for more than a year, allowing Apple to provide them the opportunity to enhance their manufacturing yields and efficiencies.”
Getting the bands back together
The biggest difference between the iPhone 5c and the original iPhone 5 lies in the radio frequency (RF) transceiver, which has been updated to support more 4G Long Term Evolution (LTE) bands. The 5c uses Qualcomm’s WTR1605L RF transceiver, which supports up to seven simultaneous LTE connections during operations. The iPhone 5 used the older RTR8600L RF transceiver, also from Qualcomm, that supported only up to five active LTE bands.
No comments:
Post a Comment